BRAND KIT
The mark, and how to use it.
Assets and guidelines for Tread Foundation and the TREAD token. Provided for editorial and listing use — press, exchange listings and market data services.
The mark
A wheel, a trail, a truth. The dashed arcs read as continuous rotation and as the tracks something leaves behind. The mark is a single piece of artwork and is used as one piece. It is never redrawn.
Signal Green on black is the approved colourway, and the mark may also sit on Tread Green. No other colourway is approved.
Use the mark to identify the TREAD token and Tread Foundation: exchange listings, market data, token pages, wallet and explorer icons, and editorial coverage.
Clear space and minimum size
CLEAR SPACE 1× the height of the mark, on all sides
FAVICON 24 px minimum
APP ICON / UI 48 px minimum
WEB / DOCUMENT 96 px minimum
HERO / PRINT 160 px minimum
Nothing — type, image or page edge — may enter the clear zone.
Colour
SIGNAL GREEN #2BFF88 The mark, links and positive states
TREAD GREEN #0E2A1F Primary surface
BLACK #000000 Secondary surface
BONE #F4F1EA Text
SAGE #2F5D43 Rules and dividers
GRAPHITE #1A1F1C Panels
Signal Green is an accent. It is never used as a background fill.
Type
DISPLAY & BODY Inter, weights 600–700 display, 400–500 body
DATA & LABELS IBM Plex Mono, weights 400–600
Inter carries all display and body text. IBM Plex Mono carries figures, addresses, labels and tabular data, with tabular figures always on. Both families are open source, so no licence needs to be held to set them correctly. Do not substitute anything else.
The wordmark is artwork, not live type. It is drawn from Inter and then corrected by hand, so it is always placed as supplied and never re-set, re-spaced or rebuilt in a typeface.
Naming
The token is TREAD, always uppercase. The ticker is TREAD.
The entities are Tread Foundation and Tread Foundry Ltd. Entity names are never restyled or abbreviated.
Do not
Redraw, trace or rebuild the mark. Use the supplied artwork.
Rotate, distort, stretch or crop the mark.
Recolour the arcs, or apply gradients, glows, shadows or other effects.
Fade, tint or reduce the opacity of the mark.
Place the mark over photography or patterned backgrounds.
Set the mark alongside a wordmark in a different typeface.
Use the mark on white.
Permission
These assets may be used to identify Tread Foundation, Tread Foundry Ltd and the TREAD token in editorial coverage, exchange listings and market data services, provided the artwork is used unmodified and in accordance with the guidance above.
No other licence is granted. The marks may not be used in a way that states or implies endorsement, sponsorship or affiliation, nor as part of another name, mark, product name or domain. For any use outside the above, write to legal@treadfoundation.com.
© 2026 Tread Foundation